The Wolkewinkel is the Vrystaat Arts Festival’s first online art market. Functioning parallel to the physical arts market on the University of the Free State campus, the Wolkewinkel is an online, shared economy project that assists those making bespoke arts and crafts products in South Africa to have a broader platform for both national and international markets.
It is an enormous milestone in the festival's history. We can now offer our loyal customers, patrons and many new supporters an online space to extend what they would usually only sell in a physical environment into a digital world. The secret behind the Wolkewinkel's is the same as that of the Vrystaat Kunstefees' Arts Market. It only promotes high-quality work assessed and approved by the skilled curators of both markets.
Strategy & Design
Social Media & Marketing
The Wolkewinkel strives to offer unique-, handmade products that are of good quality and are locally sourced. Joining the Wolkewinkel is entirely free. And we commit to promoting your products in our online and offline marketing material. There is an application process, and a committee will consider each application according to our guidelines.
We believe that the secret to success lies in how we approach our physical market. Therefore, we strive to meet the same standards as that of the Vrystaat Kunstefees' Arts Market. Meaning we only promote high-quality work assessed and approved by the skilled curators of online and offline markets.
Because we create digital marketing material containing your products and invest in online marketing, actively promoting your product(s) and our marketplace, you profit from broader exposure and truly national publicity! The idea behind this is when you grow, we grow! Therefore, the more you sell, the better we can promote you!
Below you'll find a graphic that describes how the Wolkewinkel functions and how we use our platform to help grow your business:
If you have any other questions, please don't hesitate to contact us!